Rapid Franchise Expansion & Brand Scaling

The Challenge

Scale Mediterranean cuisine from niche market to mainstream. Challenge: Supporting 35+ new unit openings annually, building brand awareness beyond traditional markets, competing against established chain restaurants.

Our Solution

National digital strategy: Influencer marketing with food bloggers, viral social media content on TikTok and Instagram, limited-time offers for trial, National Shawarma Day campaign, franchise support marketing materials, paid social targeting health-conscious consumers, community engagement programs.

The Outcome

Grew from 160 to 230+ locations in 18 months. Maintained 25%+ annual sales growth. Viral campaigns reached 10M+ impressions. Customer visit frequency increased to 3+ visits per month. Successfully penetrated US markets. Brand perception shifted from ethnic to mainstream dining.