Social Media Growth Strategy for a B2C Brand

The Challenge

Apex had no consistent social presence. Their posts were sporadic, unbranded, and drove zero measurable sales. They had tried running their own content in-house with no traction.

Our Solution

We built a 3-pillar content strategy (education, transformation stories, product), created a monthly content calendar, shot and edited 16 posts per month, and managed community engagement daily.

The Outcome

Apex's Instagram grew 14x in eight months. Social media now accounts for 22% of their monthly e-commerce revenue. Their email list grew by 4,200 subscribers from social CTAs alone.