Product UI Redesign for a Fintech Platform
Redesigned a complex financial dashboard into a clean, intuitive interface that reduced user drop-off by 60% and improved daily active usage.
User Drop-off
Task Completion Rate
NPS Score
The Challenge
Meridian's platform had a 68% drop-off on the onboarding flow. The dashboard was dense, confusing, and mobile-unusable. Customer support tickets were dominated by UI confusion.
Our Solution
We ran 12 user interviews, built a journey map, then redesigned the onboarding, dashboard, and reporting views in Figma. Delivered a full design system with component library.
The Outcome
Post-launch NPS doubled. The product team reports that support tickets related to UI confusion dropped 70%. Daily active users grew 35% in the three months following the release.
-60%
User Drop-off
+43%
Task Completion Rate
31 → 67
NPS Score
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