Paid Acquisition Scale for an Early-Stage SaaS
Restructured a bleeding Google Ads account and built a performance dashboard that gave the growth team full visibility into spend efficiency.
ROAS
Cost Per Acquisition
Monthly Trial Signups
The Challenge
Stacklane's paid budget was being absorbed by broad-match keywords with poor intent. The team had no clear attribution model and could not tell which campaigns drove actual trial signups.
Our Solution
We audited every campaign, cut 60% of wasteful spend, restructured into tight ad groups with exact-match intent, and implemented a full Google Analytics 4 + conversion tracking setup.
The Outcome
CAC fell 40% in the first 30 days. Monthly trial signups more than doubled without increasing budget. The team now has a live dashboard tracking every dollar of ad spend to revenue.
6.1x
ROAS
-40%
Cost Per Acquisition
+130%
Monthly Trial Signups
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